Jared Keith

Unique gifting experience for top shelf wine + spirits

Developed an experience framework for a Wine and Spirit startup shipping high-end, hard-to-find wine and spirits across the country. Tasked with juggling complex business rules, varying state and federal alcohol laws, and shipping vendor limitations.

Created unique gifting feature where a user could send a gift to a recipient without having to know their physical address. Recipient would receive an email or text informing them they had a gift waiting for them from a friend and would then advise where to send it. The gift-giver had the option of allowing the recipient to swap the original gift for a different item of similar value within a defined range. The project and unique features were written about across Wall Street Journal, Bloomberg, and Yahoo Finance.

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